Sources list for MARKETING IN PUBLIC SCHOOLS:

Shaw, M. (2005). Senior Marketers Value Public Relations in the Overall Marketing Mix: Survey Shows PR Gaining Prominence. Council of Public Relations Firms Newsletter. Retrieved on February 20, 2006 from http://www.prfirms.org/news_center/releases/2005/0
P.F. Chang’s China Bistro

Gronroos, C. (2000). Relationship Marketing: The Nordic School Perspective. In Handbook of Relationship Marketing, Jagdish N. Sheth and Atul Parvatiyar, eds. Thousand Oaks, CA: Sage Publications.
Brand Equity

"The 4Ps and the marketing mix" Retrieved from [2]http://www.bbc.co.uk/schools/gcsebitesiz e/business/marketing/marketingmixrev2.shtml "The 4Ps and the marketing mix" Retrieved from [2]http://www.bbc.co.uk/schools/gcsebitesiz e/business/marketing/marketingmixrev2.shtml Accessed on 15 January 2005
Marketing Mix

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

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