Sources list for PRICELINE BUSINESS MODEL CASE STUDY:

Luxho/j, J.T., & Maurino, M. (2001). An aviation safety risk model (ASRM) case study: Air Ontario 1363, The Rutgers Scholar, Volume 3.
'Swiss Cheese' Model

Media Awareness Network. (2004). Calvin Klein: A Case Study. Retrieved Sept. 15, 2004: http://www.media-awareness.ca/english/resources/edu cational/handouts/ethics/calvin_klein_case_study.cfm Media Awareness Network. (2004). Calvin Klein: A Case Study. Retrieved Sept. 15, 2004: http://www.media-awareness.ca/english/resources/edu cational/handouts/ethics/calvin_klein_case_study.cfm
Global and Domestic Marketing

Phase 5 "RBC Case Study" http://www.phase-5.com/p5-ca se_studies/bank_tracking.php Phase 5 "RBC Case Study" http://www.phase-5.com/p5-ca se_studies/bank_tracking.php
Online Banking and Bill Payment

Public Relations Case Studies. 20, October 2003. [3]http://www.grovesrojasemerson.co m/public_relations_case_studies.htm. Public Relations Case Studies. 20, October 2003. [3]http://www.grovesrojasemerson.co m/public_relations_case_studies.htm.
Public Relations Efforts

The Axelrod Group: Case Studies Accessed online 18^th Jan 05: http://www.axelrodgroup.com/case_studies.shtml
Group Dynamics

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