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Brand Management

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... analysts, inventory managers, product/brand managers, price analysts, competitive analysts, or similar professionals MEM'[Author ID1: at Wed Nov 19 19:12:00 2003 ]s failure to manage its brand name and image led has resulted in [Author building brand equity, brand loyalty, and brand image. Without stating this explicitly in our advertising, our hope is The counterfeit brands and the imitation brands are designed to look like the brands that famous designers produce. about the brand, like for example the pride in the brand that brands like Pepsi and Coors demonstrate. This would enable ...



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Sources list for BRAND MANAGEMENT:

1. Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case

Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited.
The Harley-Davidson Case

Aaker, David A. 1991, Managing Brand Equity, New York, Free Press.
Internationalization of Branding

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

 

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